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List of Articles Brand Open Access Article Abstract Page Full-Text 1 - Designing model for promotion halal brand position in the global markets علی شاه نظری Ali Nejatbakhsh Isfahani Ali Asghar Pourezzat Maryam Soleimani Open Access Article Abstract Page Full-Text 2 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers) ابوالقاسم حکیمیپور حامد بزرگخو Open Access Article Abstract Page Full-Text 3 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University) میرزا حسن حسینی رومينا فرهادي نهاد Open Access Article Abstract Page Full-Text 4 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism Davood Feiz Ali Reza Motameni Asadolah Kordnaeij Azim Zarei Mahdi Dehghani Soltani Open Access Article Abstract Page Full-Text 5 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company شادی پارسایی منش Ali Bonyadi Naeini Open Access Article Abstract Page Full-Text 6 - Developing an export nation brand identity model for Iran Davood Feiz SeydMohammad Mirmohammadi محمد مهدی ایزدخواه Open Access Article Abstract Page Full-Text 7 - Strategic orientation of the business and its impact on brand performance Ali Pourang Pourang Open Access Article Abstract Page Full-Text 8 - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City) Ali Kazemi Hajar Rafie Azarnoosh Ansari Open Access Article Abstract Page Full-Text 9 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh وجیهه هوشیار Mohammad rostampour Open Access Article Abstract Page Full-Text 10 - Investigating the effect of employer brand on human resources productivity with the mediating role of Talent Management (Case Study: Elites in a defense organization) younes nazari majid ramezan Masih Ebrahimi Open Access Article Abstract Page Full-Text 11 - Promoting Brand Personality Based on Effective Variables on Brand saeed mir ali rashidpoor Open Access Article Abstract Page Full-Text 12 - Designing a Genetic Model of Brand Identity: A New Approach to Higher Education Brand Management azade Fatemifar Naser Azad Abdollah Naami adel fatemi Open Access Article Abstract Page Full-Text 13 - Investigating the function of symbolism in corporate branding maboud abbaszade Seyed mohammad tabatabaeenasab Open Access Article Abstract Page Full-Text 14 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce Elham Ramezani Ali Rajabzadeh Ghatary Vahid Baradaran Maryam Shoar 20.1001.1.22286047.1400.20.68.1.5 Open Access Article Abstract Page Full-Text 15 - Analysis of Marketing System and Branding of Handmade Carpets (A study of Producers in the Iranian west Provines) Reza Shafeai Amir Ghafourian shagerdi Soran Mowlaie 20.1001.1.22286047.1400.20.69.8.4 Open Access Article Abstract Page Full-Text 16 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs) Hesamedin Nemati یاسر سبحانی فرد Ali Jafari 10.61186/mf.38396.22.74.143 Open Access Article Abstract Page Full-Text 17 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola Davood ariannejad Alireza Pouya Hadi Bastam Ali Hosseinzadeh Open Access Article Abstract Page Full-Text 18 - Investigating the Effect of Customer Brand Identification on Social Influence, Experimental Hedonic Value and Repurchase Intention by Explaining the Role of Antecedent Factors mahdi sabokro Sadegh Paydar Maryam Ahmadi Zahrani Open Access Article Abstract Page Full-Text 19 - Presenting the strategic model of green marketing to obtain competitive advantage components in Kaleh food industry Mohammad Reza Alizadeh mahdi haghighi kafash babak hajikarimi
